/ Asides /

Samsung Mobile: good performance in a strong year

Samsung finished a strong year with a good performance. In the fourth quarter of 2008, Samsung was able to grow share sequentially and also year on year, as products such as the Tocco, Innov8 and Omnia continued to drive sales in regions such as Western Europe and Asia/Pacific. Samsung’s quick response to demand for touch interfaces was the main reason for its success.

The global economic downturn had a significant impact on the mobile phone industry as worldwide mobile phone sales to end users totalled 314.7 million units in the fourth quarter of 2008, a 4.6 per cent decline from the fourth quarter of 2007, according to Gartner. Manufacturers continued to struggle against low consumer confidence in both emerging and mature markets.

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